The YESTERDAY When the year 2020 dawned on us, no one on this planet, ever imagined in the wildest of their dreams that, by the third quarter of the year, we would be staring at a topsy-turvy world with an uncertain future. But alas, that’s what the world has become...

They say, ‘Customer is GOD’, we all strive to deliver what customers’ want, and meet, satisfy their requirements. Perhaps, walk that extra mile and delight the customers’, contribute to their success and growth, which in other words, is the outcome or the...

A 484-meter-long bridge was built over the river Choluteca in 1998 in Honduras. It was designed to withstand and sustain natural disasters, for, the region is notorious for storms and hurricanes. The bridge became Choluteca’s pride and joy. In the same year, Hurricane...

In 2020, High-tech semiconductor industry sales are expected to reach 433 billion U.S. dollars worldwide. Semiconductors are crucial components of electronics devices and the industry is highly competitive. The year-on-year growth rate in 2020 is expected to see...

Leadership requires exceptional decision-making skills. Business leaders are often judged by the hard choices they make which ultimately shape the destiny of the company. Hence business leaders always need to be on their toes to make decisions, every day. The...

I am pleased to talk about a success story, the story of CriticalRiver’s Salesforce Community Cloud implementation for the prestigious Los Angeles Film School (LAFS). LAFS was facing challenges with student applications process and manual communications/follow-ups....

The other day I was reading an interesting article – 12 Companies with great Customer Experience. The article substantiated the claim with some use cases as a criterion, Wherein, these companies have gone above and beyond in improving, enhancing, and enriching...

Our CEO Anji Maram attended the CIO marathon conference held at Silicon Valley Capital Hub, San Jose, California on Oct. 17, 2019. This is in continuation of our CSR initiatives to help underprivileged children access quality education. Anji delivered a presentation...

Any relationship with a bad start can turn in to a great long term relationship with Honesty. Today I would like to share a story that happened in 2015 when CriticalRiver was just a year-old baby. This particular story is very close to my heart because this story...