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Digital Marketing

Five Technology Trends That Will Make Your Business Recession-Proof

A recession-proof business is one that can survive through the market's ups and downs. It has to be agile enough to change with the times while at the same time adhering to its core values and principles. The hyper-acceleration of technology is revolutionizing the way...

Seasons Greetings 2023

Season’s Greetings from CriticalRiverAs we near the festive season and the end of another year, I want to take a moment to send season’s greetings to you—our valued customers. The CriticalRiver team is filled with immense gratitude for your continued support, and I want to...

HR Accelerator: Automating HR Operations for Better Employee Experiences

Human resource management (HRM) is a crucial business function for global organizations. HRM's primary tasks include recruiting, onboarding and offboarding employees, training and development, payroll, tracking vacation and sick days, and employees' general well-being. Managing...

Women in Tech: Diversifying Leadership for Accelerated Growth

Women in the tech sphere have been making a mark since the time of Ada Lovelace, who is widely considered the world's first computer programmer when computers did not even exist. A mathematician and writer, Ada's notes in the mid-1800s on the Analytical Engine inspired Alan...

5 Key Considerations for an Effective Digital Integration Strategy

Digital integration is a critical step in digital transformation. It is the tool for removing silos and rebuilding user interfaces. Any organization that wishes to realize their vision of building modern data platforms must address the seamless integration of their business...

Digital Marketing

Digital Marketing

By CriticalRiver

The CX vs. UX Fallacy

When we talk about the weather and the climate, we usually misinterpret one for the other. Similarly, you’ve probably heard UX and CX and how...

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