Introduction Disruption exists everywhere, and leaders want to make sure that they are progressing quickly enough. The COVID-19 pandemic has augmented the need to change their companies to be more agile and flexible. Indeed, cloud spending has expedited significantly...

As the world fights with COVID-19, it is crucial to consider what the post-COVID world will spell for experts in the digital marketing sphere. The pandemic has expedited the pace at which we are "going digital" and has given new strength to many online businesses....

Personalized data marketing can be a mighty tool when used relatively. Marketers have been using this approach for years to enhance their marketing efforts. Personalized data marketing is an approach that you can blend into various types of marketing platforms, such...

As COVID-19 has absorbed the greater portion of this year, the global economy's consequences have been extensively felt. While many businesses made laudable come-back from the initial months' impacts, there have been enduring changes in how we market brands and...

When we talk about the weather and the climate, we usually misinterpret one for the other. Similarly, you’ve probably heard UX and CX and how they’re the key to your company’s success. Yet, most people aren’t clear about the difference between each concept. There are...

As they say, pitching for deals is an age-old practice within the sales realm to make or break contracts. A good sales pitch is exceptionally vital. It is the first likely interaction a salesperson will have with the potential customer. A good sales pitch needs to be...

The year 2020 will undoubtedly be identified by the COVID-19 pandemic. It has significantly changed the way customers search for, access, and use goods and services.  During the COVID-19 pandemic, customers have changed their buying and spending attitudes from...