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Chin Up: Five Ways of Dealing with Change Fatigue in Digital Transformation

Digital transformation ushers sweeping changes across the organization that guarantee success and profits. The promise comes with an assured improvement in workflows, customer experience, and growth prospects. Often, enterprises are tempted to go all-in with a significant...

Business Friction Modernization: CEOs Technology prerogative for tomorrow!

The past couple of years has seen the world grappling with the pandemic and doing everything it could to build the next normal. 2022 has come, and we are eager to witness hybrid workplaces, technological breakthroughs, and connected experiences that create history. During these...

Why the post-pandemic world needs an innovative leader?

Why thought-forward leadership in today’s economy A fundamental transformation for business leaders is underway. Today, business leaders are pushed to lead in a world unlike anything anyone has ever encountered in the business world previously. The world requires leaders who...

A Comprehensive Guide to RPA in Salesforce

RPA or Robotic Process Automation is used with Salesforce to enhance potency and decrease human error in monotonous tasks such as data migration. Many companies are looking for methods to leverage this technology - and there are various ways to do it.RPA for Salesforce RPA...

Achieving Leading-Edge Semiconductor Capabilities with CriticalRiver!

Semiconductors are small electronic devices based practically on silicon or germanium and facilitate almost all industrial projects, including systems that support technological competitiveness and national security. As parts in chips get tinier and global competition rises,...

Digital Marketing

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Digital Marketing

How Digital Marketing saw a Surge through Covid-19

As the world fights with COVID-19, it is crucial to consider what the post-COVID world will spell for experts in the digital marketing sphere. The pandemic has expedited the pace at which we are "going digital" and has given new strength to many online businesses....

Digital Marketing

Personalized Data Marketing is here to stay!

Personalized data marketing can be a mighty tool when used relatively. Marketers have been using this approach for years to enhance their marketing efforts. Personalized data marketing is an approach that you can blend into various types of marketing platforms, such...

Digital Marketing

Surviving COVID-19 through Digital Marketing

As COVID-19 has absorbed the greater portion of this year, the global economy's consequences have been extensively felt. While many businesses made laudable come-back from the initial months' impacts, there have been enduring changes in how we market brands and...

Digital Marketing

The CX vs. UX Fallacy

When we talk about the weather and the climate, we usually misinterpret one for the other. Similarly, you’ve probably heard UX and CX and how they’re the key to your company’s success. Yet, most people aren’t clear about the difference between each concept. There are...

Digital Marketing

Incredible Tactics to make an Exceptional Sales Pitch

As they say, pitching for deals is an age-old practice within the sales realm to make or break contracts. A good sales pitch is exceptionally vital. It is the first likely interaction a salesperson will have with the potential customer. A good sales pitch needs to be...

Digital Marketing

4 Unavoidable Digital Marketing Trends for 2021

The year 2020 will undoubtedly be identified by the COVID-19 pandemic. It has significantly changed the way customers search for, access, and use goods and services.  During the COVID-19 pandemic, customers have changed their buying and spending attitudes from...

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