The COVID-19 pandemic, which led 2020 by a storm, has pushed every business towards immediate transformation. Beginning March, the widespread lockdowns and social distancing led to a new normal. Companies are forced to align with the latest customer requirements and customer behaviors to stay relevant in the market or stay in business altogether.
As a matter of fact, retail giants like Amazon could quickly provide new and enhanced contactless customer services and customer experience. It is the smaller companies and the brick-and-mortar brands that had to face the repercussions.
Today, digital commerce is panicked in a state of compulsory transformation. With the stay-at-home orders, customers are only opting for brands that offer contactless services, contactless, pick-up, and contactless everything. There is no way of looking at the customer’s journeys, new requirements to provide a customer experience. These new customer demands are here to stay, and it is completely transforming sectors to opt for complete digitization if they have not already implemented.
There has been a shift- Digitally.
Many users have turned to mobile shopping or completely turned to online services for their everyday needs. The pandemic caused a sudden shift towards complete digitization in the e-commerce sector. The overall rate of mobile conversions is growing faster than ever. Online shopping is the greater focus. People are refraining themselves from in-store experiences.
From purchasing groceries and pharmaceutical drugs online to retail shopping, food delivery, etc. everything has transitioned to online services. Small businesses can stay relevant if they infuse the in-store experience with the online contactless experience. Through this COVID-19 era, the best way for the customers and business to keep moving ahead is to equip themselves with the best solution helpful for the duo.