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The other day I was reading an interesting article – 12 Companies with great Customer Experience. The article substantiated the claim with some use cases as a criterion, Wherein, these companies have gone above and beyond in improving, enhancing, and enriching customer experience. 

This is one side of the coin, on the other side there are those who are smart enough to sweet-talk their way into acquiring a customer and do not honor the commitment to deliver and make themselves unaccountable and irresponsible.

The single the most overwhelming and dominant factor that distinguishes and differentiates between a great one and others is – Empathy towards the customer’s business’. Perhaps, this quote by Shep Hyken sums it up succinctly.

The greatest technology in the world hasn’t replaced the ultimate relationship building tool between a customer and a business – THE HUMAN TOUCH

Shep Hyken

I always believed in making ourselves accountable, responsible, taking the ownership and ensure the customer’s requirements are met and also ensuring the service we deliver adds value to the customer’s business. The unflinching desire and unwavering commitment to surpassing and exceeding customer expectations and delighting them – All these factors culminate in helping the deepening of relationships, building the trust in retaining and turning customers’ into our brand advocates.

CriticalRiver’s foundation is built on our core values, they are:

We value these VALUES and espouse them.

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