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CriticalRiver and Workato hosted a Fireside chat on Jan. 26th, 2022.
Insights on Five9’s automation and integration journey and how CriticalRiver solved certain challenges across their organization were shared.

Keynote Speaker

Discover the insights from Fireside Chat with Five9

Tony Sorensen

VP & Head of IT, Five9

Michael Higgins

Enterprise Application Developer, Five9

Tanaji Deshmukh (TJ)

Salesforce Development Team Lead, Five9

Ajay Pandey

Senior Vice President Services, CriticalRiver

Naveen Jonnala

Senior Delivery Manager, CriticalRiver

Kunal Khandekar

CSM Lead, Workato


How We Solved Five9’s Complex Business Challenges

Increased operational efficiency in Billing and Invoicing Automation

CriticalRiver helps Five9 eliminate manually billing and invoicing, automates processes, reducing costs, increasing operational efficiency and ROI significantly.

Faster turnaround times for ticket closures

CriticalRiver empowers Five9 automate customers’ ticket handling, creating a seamless digital experience for customers significantly improving customer satisfaction.

Our Customers


  • "We partnered with CriticalRiver to achieve a unified solution by integrating multiple services and APIs into a single product. Working with them helped us achieve our goals and gain industry recognition. The commitme...

    Vishnu Narra

    CTO, Checked In Care

  • “By leveraging Pardot, we improved the effectiveness of our marketing campaigns and also track our success through measurable metrics such as percentage of sales funnels increase as a result of our marketing campaigns.”

    Vice President

    Global Marketing & Communications, US-Based Semiconductor Company

  • “I really appreciate the visibility and insight on initiatives from the CriticalRiver side. “We at Five9 are extremely pleased with Team CriticalRiver’s performance and are excited to see the continued tremendous progress!”



  • “In conjunction with CriticalRiver, we took new experience designs developed by our marketing team and built an entirely new front-end for the Marketplace from scratch. CriticalRiver is a true partner with an expert, d...

    Dinakar Makam

    Director, Salesforce Engineering,
    Guidewire Software

  • We call our relationship a partnership, and CriticalRiver has really embodied the meaning of that word. There is always a seeking for a win-win and for the best outcomes for all parties involved. Beyond that important a...

    Salesforce Account Executive

  • Letswork is engaged with CriticalRiver for providing mobility application development, and managed services. CriticalRiver empowered us to streamline Processes and Reduce Costs for Improved Efficiency and Increased Produ...

    Omar AlMheiri

    Co-founder, Letswork

  • We’re pleased with the Salesforce Community Cloud Phase I implementation and already in talks with CriticalRiver for the Phase II implementation in data management, document tracking system, and other areas of automation.

    Iyob Araia

    Vice President of Information
    and Media Technology, LA Films


Who we are

CriticalRiver is a trusted digital technology consulting company with a demonstrated track record of successful technology implementations in Digital Transformation, Digital Experience Management, Digital Engagement, and Digital Engineering.

What we offer

We implement and offer digital technology services for CRM, ERP, Cloud Applications, Integration, Business Intelligence, Data Analytics, and Software Engineering Solutions by leveraging our skills and capabilities in cutting-edge technologies. We help enterprises simplify, automate, improve, and enhance operations and processes to scale and grow.

Our Valued Partners