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Digital Transformation


Build an operational backbone for your business supporting critical functions.


Enable a connected, smart, and highly efficient supply chain ecosystem.


Transform the sales process, increase sales, and take advantage of the new market dynamics.

Evaluate your position in the modernization value chain.

Choose the most effective and valuable modernization approach.

Overcome business performance issues to maximize shareholder value.

Automate Digitalization Impact

Information and Insights

Fast, easy to produce automated forecasts after supply fluctuations to focus sales resources’ targets to optimize sales

Unified Business Operations

Systems thinking, which looks at organization’s processes as a whole for designing and integrating all its processes in a unified chain.

Modern Infrastructure

From self-service configuration for medium to simple orders to Automated AI for actionable insights can help increase organizational productivity.

Strengthen Digitalization Impact

Prescriptive supply chain analytics

The key to this crucial part of Industry 4.0 is big data analytics. It helps to predict critical elements of the supply chain and provides the ability to prescribe supply chain operations.

Robust logistics visibility platform

The traditional supply chain is filled with friction, which is mostly caused by a lack of accurate and timely data.

Multi-vendor sourcing strategies

With the current market volatility, manufacturers need to diversify their vendor sourcing solutions.

Grow Digitalization Impact

Efficient utilization of talent

Automate sales process to do more with fewer sales resources.

Connected, congruent customer experience

This feature enables B2B2C customer interaction providing point-of-sale-driven replenishments to give a truly digital customer experience.

Optimize profits

As digitization sweeps the world, puts IT and OT convergence, the Industrial Internet of Things (IIoT), and collaboration solutions to work to gain better visibility into budgets and better manage revenue priorities.

Gain Competitive Edge with CriticalRiver's Digital Transformation Accelerators

Virtual Lunch:
Tuesday, October 18, 2022 - 11:30 am CST

You will receive $50 worth of DoorDash coupons upon registration.
This offer is first come, first served.

Register Today!

    • Dr. Lawrence is the Director for Thomas and Joan Read Center for Distribution Research and Education and the Global Supply Chain Laboratory. He also holds the prestigious Leonard and Valerie Bruce Leadership Chair.

      Dr. Barry Lawrence Ph.D.
      Faculty, Industrial Distribution Program,
      Texas A&M University.
    • Jason has an extensive track record of over 20 years of successful contribution towards creating market conversations for digital transformation in the manufacturing, distribution, and consumer goods industries.

      Jason Kleiman
      Senior Vice President - Sales,
      CriticalRiver Inc.

    Why CriticalRiver?

    With proven deep-domain expertise and experienced engineers, we are valued partners of Salesforce, Oracle, Microsoft, NetSuite, Workato, LogiSense, Dell Boomi, Snowflake, Mulesoft, and Avolin.


    Hours of digital transformation
    project experience






    Satisfaction Score