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US-Based Semiconductor Company Becomes Future-Ready
by Migrating Marketing Operations to Pardot

  • IndustryManufacturing
  • TechnologiesHTML, CSS, Pardot, Salesforce Sales Cloud
  • Get in touchDownload the PDF

Impact Delivered


Increase in re-engaging dormant leads through re-engagement drip programs


Improvement in the quality of lead qualification process


Increase in prospect


Reduction in manual intervention in the lead nurture process

The Customer

The semiconductor company designs, develops, manufactures, and markets a line of digital and mixed-signal integrated circuits. The Company’s circuits are used in the data communications, telecommunications, computers, and instrumentation systems markets. The products are marketed worldwide through a network of sales offices, distributors, and sales representative firm.

The Challenge

To enhance its marketing outcomes and streamline operations, the customer was looking to migrate from their existing marketing automation platform, Oracle’s Eloqua, to Salesforce Pardot. The ask was to set up all their operations within Pardot. They were looking to consolidate their systems and increase their productivity.

The customer wanted to ensure that their future CRM could seamlessly sync with marketing initiatives. It was also critical to utilize all Pardot features, which required them to be set up and integrated with the organization’s core marketing practices.

The Solution

CriticalRiver’s experienced Pardot team collaborated with the client to migrate from Eloqua to Pardot by mapping all assets and importing or recreating them in Pardot. Our team set up Pardot from scratch and implemented Pardot-Salesforce sync and integration. The team also consolidated all marketing assets within Pardot and routed these assets to Pardot campaigns. The CriticalRiver team set up automation based on customer requirements eliminating the need for any manual intervention. The solution also included:

  • Customized Pardot-Salesforce sync based on client preference
  • Fresh Email Templates built to aid the client’s marketing practice

Solution Components

HTML, CSS, Pardot, Salesforce Sales Cloud

The Results

CriticalRiver’s initiative to ensure a smooth transition from Eloqua to Pardot enhanced the client’s position in the market by easing the data handling process and improve their marketing revenues. As the processes and data integration were automated, their planning, budgeting, and reporting increased significantly.

  • Better quality data acquisition
  • Rapid sales growth and improved client service
  • Achieving more customer engagement and lead generation through email and other campaigns
  • Doubled operational efficiency of the business
  • Complete visibility into business performance

In customer’s words

“By leveraging Pardot, we are able to improve the effectiveness of our marketing campaigns and also track our success through measurable metrics such as percentage of sales funnels increase as a result of our marketing campaigns.” – Vice President, Global Marketing and Communications.

“CriticalRiver is a technology partner that can deliver on its commitments. They have proved it by implementing the Pardot marketing automation platform in six weeks and brought value to our business. I would say this with our experience with CriticalRiver and this is why we very much like to work with them in the future.” – Chief Marketing Officer.

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