CriticalRiver helps a leading high-tech
company advance their Test Automation

The customer is a leading provider of cloud contact center solutions, bringing the power of cloud innovation to more than 2,000 customers worldwide and facilitating billions of customer engagements annually. The platform helps increase agent and supervisor productivity, connects the contact center to the business, and ultimately delivers tangible business results, including increased revenue and enhanced customer trust and loyalty.

Large high-tech firms rely significantly on data to keep their operations running efficiently. The company needed to redesign their applications for a better perspective of data and to minimize ambiguity. Due to irrelevantly entered information in salesforce tasks, the customer was finding it difficult to extract information effectively. This was also impacting their operational and time management efficacies.

CriticalRiver’s initiative to digitally transform operations with Salesforce enhanced the client’s position in the market by easing their data handling process and retaining important information.

• As the tasks and applications were redesigned, their planning, budgeting, and reporting increased significantly.
• The team also succeeded in reducing the company’s workforce dependency and boosting operational efficacies
• Personalized experiences and trusted relationships with customers.
• Implementing a trigger on ‘Task Creation’ using Salesforce Apex significantly improved operational efficiencies.