The Impact
30%
Faster application development
through collaborative efforts
40%
Reduction in email exchanges
with automation tools
35%
Decrease in production bugs
with improved E2E testing
The Customer
The customer is a Hi-tech Cyber Security company with offices in North America, Europe and Asia. The company specializes in building and delivering anti-virus solutions.
Business Challenge
The company encountered the following challenges:
- Development of new applications consistent with existing applications
- Quality assurance and testing to fix bugs, improve sluggish user experience
- Automate marketing campaigns to save time, costs, and improve efficiency
The Solutions
- BA team uses JIRA to log stakeholder requirements; Admins support Sales and maintain systems
- Dev team customizes CPQ, integrates features, with Consultant assistance
- QA employs JIRA and TestRail for testing, addressing bugs, and conducting E2E tests
- Applications team optimizes communication tools and ensures system stability with Community Cloud automation
- Marketing runs campaigns via Salesforce; data analytics aid customer decisions
Solution Components
Salesforce Marketing Cloud
The Results
- Streamlined application development improved collaboration
- Reduced email traffic with the use of automation tools
- Fewer production bugs due to robust E2E testing
- Enhanced marketing campaigns via Salesforce Marketing Cloud
- Seamless project management with JIRA and TestRail integration
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