Select Page

CriticalRiver Offers Development, Testing & Marketing
Managed Services to a Large Hi-Tech Enterprise

  • IndustryHi-Tech
  • TechnologiesSalesforce Marketing Cloud
  • Get in touchDownload the PDF

The Impact


Faster application development
through collaborative efforts


Reduction in email exchanges
with automation tools


Decrease in production bugs
with improved E2E testing

The Customer

The customer is a Hi-tech Cyber Security company with offices in North America, Europe and Asia. The company specializes in building and delivering anti-virus solutions.

Business Challenge

The company encountered the following challenges:

  • Development of new applications consistent with existing applications
  • Quality assurance and testing to fix bugs, improve sluggish user experience
  • Automate marketing campaigns to save time, costs, and improve efficiency

The Solutions

  • BA team uses JIRA to log stakeholder requirements; Admins support Sales and maintain systems
  • Dev team customizes CPQ, integrates features, with Consultant assistance
  • QA employs JIRA and TestRail for testing, addressing bugs, and conducting E2E tests
  • Applications team optimizes communication tools and ensures system stability with Community Cloud automation
  • Marketing runs campaigns via Salesforce; data analytics aid customer decisions

Solution Components

Salesforce Marketing Cloud

The Results

  • Streamlined application development improved collaboration
  • Reduced email traffic with the use of automation tools
  • Fewer production bugs due to robust E2E testing
  • Enhanced marketing campaigns via Salesforce Marketing Cloud
  • Seamless project management with JIRA and TestRail integration

Are you looking for a similar solution?

    You can also email us directly at