Customer Overview

Luxury Aviation Services with a Global Clientele

A leading aviation services company specializing in private jet solutions, offering fractional ownership, leasing, and jet card programs. The company serves a high-end global clientele, known for providing luxury, customized flight experiences with a focus on safety and exclusivity.

Challenge

Inconsistent Brand Messaging and Limited Customer Insights

The aviation services company faced several operational challenges:

• Lack of Brand Consistency:Messaging across various communication channels was inconsistent, leading to a fragmented customer experience.
• Limited Insights into Customer Preferences:The company lacked real-time tracking of customer preferences, making it difficult to deliver personalized experiences.
• Absence of Visitor Tracking:Without website visitor tracking, the client could not capture valuable insights into customer behavior and engagement patterns.

Solution

A Tailored Salesforce Solution to Unify Brand Messaging and Automate Preference Management

CriticalRiver implemented a comprehensive Salesforce solution to address the client’s challenges:

• Branded Email Preference Center: A custom email preference center was created with multiple opt-in/out lists, allowing customers to manage their communication preferences while ensuring brand consistency.
• Customer Preference Automation: The team automated the synchronization of customer preferences between Salesforce Sales Cloud and Account Engagement, ensuring real-time updates and eliminating manual effort.
• Visitor Tracking and Social Media Integration: Website visitor tracking was implemented to provide deeper insights into customer behavior, while social media links were integrated into communications to extend customer engagement.

Results

A Future of Consistent Messaging, Accurate Data, and Enhanced Engagement

With CriticalRiver’s tailored Salesforce solution, the aviation services company improved its email preference management, achieved consistent messaging across all channels, and gained deeper insights into customer behavior. Real-time data synchronization and automated workflows streamlined operations, driving better customer engagement and enhancing brand recognition.