CriticalRiver at Dreamforce 2025
The Power to Act. The Trust to Scale.
Where Innovation Meets Trust
AI isn’t just advising anymore — it’s acting. Discover how CriticalRiver is building the Agentic Enterprise with Salesforce + AI.
Alan Marcus
Salesforce Solutions Studio Leader, CriticalRiver Inc.
Meet Alan Marcus at Dreamforce 2025
Date: October 14–16, 2025
Location: Sentro Filipino — The San Francisco Filipino Cultural Center 814 Mission St San Francisco, CA 94103
We invite you to join us for an exclusive session on:
Topic: The Future of Salesforce Delivery
Date: Wednesday, October 15
Time: 3:00 – 3:30 PM
Location: Sentro Filipino, 814 Mission Street, San Francisco, CA 94103
Why Visit CriticalRiver at Dreamforce?
Unlock the Power to Act. Build the Trust to Scale.
Discover AI-First Salesforce Solutions
From record-keeping to real-time
intelligence
Learn from Real Customer Success
Stories of trust, agility, and measurable
impact
Experience What’s Next
Einstein AI, automation, and future-ready integrations
Customer Success Highlights
From Challenges to Breakthroughs
Aryaka: Scaling Salesforce Core with 98% On-Time Projects
A global SASE leader struggling with delivery delays, CPQ inefficiencies, and operational bottlenecks turned to CriticalRiver. With our AI-First Salesforce expertise, we built a unified core that delivered 98% on-time projects, 500+ system fixes, and 50+ successful transformations.
Hetero: Future-Ready CRM with AI-Powered Insights
A global pharmaceutical leader operating on fragmented platforms lacked visibility, speed, and actionable insights. CriticalRiver implemented Salesforce Life Sciences Cloud with analytics, SAP integration, and AI-powered insights—streamlining workflows, enabling real-time visibility, and driving smarter, faster decisions.
Financial Data Without Friction
A global food services platform struggled with duplicate entries, manual reporting, and siloed workflows. CriticalRiver’s MuleSoft integrations automated journal entries, generated real-time DRI reports, and unified data flows—driving accuracy, speed, and scalable growth.
Powering Asset 360 with Salesforce
A global turbine manufacturer struggled with fragmented systems, duplicate records, and manual service tracking. CriticalRiver implemented Salesforce Service Cloud, Sales Cloud, and Field Service Lightning—delivering Asset 360 visibility, automated work orders, and a seamless link between sales and service.
Who Should Attend?
Business Leaders Driving Transformation
Gain strategic insights into how AI-first Salesforce solutions can unlock new revenue streams, accelerate market differentiation, and future-proof enterprise growth.
Salesforce Executives & Decision Makers
Explore cutting-edge approaches to embedding trusted AI, automation, and real-time intelligence into Salesforce — turning CRM into a true system of decision and action.
IT & Operations Trailblazers
Discover how to scale enterprise innovation securely with AI-powered integration, resilient architectures, and data-driven operational excellence.
Meet Our Leaders
Meet the experts bringing The Power to Act. The Trust to Scale. to life.
Tarun Srivastava
Global Head of Growth
Alan Marcus
Salesforce Solutions Studio Leader
Yvette Camacho
Senior Technical Program Manager – Salesforce
Raghunandan Karanam
Account Manager
Jesse Scott Otis
Salesforce BSA/Architect
Arzuli Vakharia
Director – Delivery and Operations
Featured Insights
Exploring how AI and humans together redefine Salesforce innovation.
From Hype to Impact: Real-World Agentforce Use Cases in the Salesforce Ecosystem
