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Service Overview
Service Overview & Detailed Service Features
CriticalRiver helps marketing teams turn strategy into action with Salesforce Marketing Cloud. We build data-driven journeys that speak to individual preferences and behaviors, not just segments.
Whether you’re sending a single email or managing an enterprise-wide campaign across SMS, social, and paid media—we guide setup, execution, testing, and continuous refinement. The result is more consistent engagement, better targeting, and clearer visibility into what’s working.
Journey Design and Execution
We build journey maps that reflect real user behaviors—across acquisition, onboarding, nurturing, and retention. Each step is tied to data triggers, so messages feel timely and relevant, not generic or repetitive.
Personalization at Scale
We use behavioral data, preferences, and engagement history to customize each interaction—whether it’s an email subject line or a full content block. This improves relevance and drives stronger responses without increasing team workload.
Cross-Channel Campaign Automation
We set up automation logic across email, SMS, push notifications, and social. Based on user actions or data updates, Marketing Cloud delivers the next message without manual effort—saving time while increasing consistency.
Content Management and Modular Design
We enable your team to manage content blocks, approvals, and branding without relying on development support. Content can be reused, updated, and personalized in minutes—not hours.
Audience Segmentation and Targeting
We define dynamic segments that update in real time based on behavior, lifecycle stage, or CRM updates. Campaigns stay accurate and effective, even as your customer base evolves.
Campaign Analytics and Performance Dashboards
We configure out-of-the-box and custom dashboards to help you measure clicks, conversions, and drop-offs. Results are tied back to revenue outcomes, not just vanity metrics.
AI-Powered Recommendations
Using built-in Salesforce AI tools, we help you deliver product suggestions, content, or timing recommendations based on user trends. These models get smarter with every send.
Process/Methodology
From Strategy to Evolution—Marketing That Learns and Scales
Step 01
Strategy
We start with a clear picture: Who are your audiences? What journeys matter most? What outcomes are you driving?
- Campaign Mapping
- Segment Design
- Channel and Content Planning
- Success Metrics Definition
Step 02
Implementation
We configure Marketing Cloud based on your goals and systems—no bloated features, no wasted effort.
- Journey Builder Setup
- Data Extension Mapping
- Content Modularization
- A/B Testing Frameworks
Step 03
Evolve
We help your team grow the system. More journeys. More touchpoints. Better results.
- Performance Optimization
- Data Hygiene Routines
- Attribution Reviews
- Roadmap Expansion
Industries We Serve
Industry Expertise
Industry expertise that cuts through complexity—delivering clarity, strategy, and impact at every turn.
Hi-tech
Energy & Water
Banking/Finance
Healthcare
Manufacturing
Non-profit
FAQ’s
Frequently Asked Questions (FAQs)
1. What’s the best way to get started with Marketing Cloud?
We recommend starting with a journey mapping workshop to prioritize goals and define high-impact use cases.
2. Do you support cross-channel campaigns?
Yes. We support email, SMS, push, social, and paid media coordination through Marketing Cloud and related tools.
3. Can you clean and prepare our data for segmentation?
Absolutely. We handle data structuring, deduplication, and rules for eligibility—all before campaign launch.
4. What if our team is new to Marketing Cloud?
We offer training and documentation tailored to your roles—marketers, analysts, and operations teams.
5. Do you offer content support?
We provide templates, personalization logic, and guidance for modular content design and testing.
6. How often should campaigns be tested?
Testing is built into every journey. We configure A/B or multivariate options as part of the campaign setup.
7. What’s your approach to reporting?
We build performance dashboards tied to campaign goals—engagement, conversion, retention, or revenue.
8. Can you integrate Marketing Cloud with Salesforce CRM?
Yes. We ensure data flows between CRM and Marketing Cloud are reliable, timely, and compliant.
9. How long does it take to launch our first journey?
With clear goals and assets in place, most clients launch within 4–6 weeks.
10. Do you provide ongoing support post-launch?
Yes. We support new journeys, data cleanup, analytics, and regular performance reviews.
Tell us how we can help you
Have questions or ready to start your digital transformation journey? Our experts are here to help you every step of the way. Get in touch with us today and let’s build the future together!