The system earlier was manual/multi-step in application submission, processing, tracking, and follow-ups. We implement a cloud solution that:

• Automated application submission, tracking, processing, and approval
• Eliminated duplication, incomplete, incorrect applications
• Significantly reduced email/calls-based follow-ups
• Greater engagement between employees/applicants
• Overall, the Digital Experience of the applications is taken to the next level

Legacy/disparate systems, Semi-automated/manuals cumbersome processes, limited budge forecasting – all culminating into inefficient processes and customer dissatisfaction. We helped with:

• Digitalization with Cloud-based automated processes
• Processing run in 60 seconds vs 20 min in the legacy system
• 360-degree view of enterprise-wide data helped in making informed decisions
• Drastic reduction in maintenance and IT costs
• Accurate budget forecasting enabled in enhanced customer experience
• Greater collaboration and engagement between employees and customers
• Improved efficiency, increased productivity, and enriching customer experience

On-premise applications, surge in customer base resulting in inferior performance, user experience comprised due to sluggish server response, depleting customer base, revenue losses. We empowered the customer with:

• Migration of applications and data from On-premise to Cloud
• 45% cost reduction from migrating from On-premise to cloud
• Maximum uptime enabled a 71% increase in efficiency and productivity levels
• Reduced man-power dependency by 67%
• High-end system protocols ensured data security
• Speed, agility in applications performance enhanced customer digital experiences

All these projects, distinctly different from each other has one common, focal point and that is – Enhanced, Enriched Customer Digital Experience.

The year 2021 may usher in the most innovative technologies, but in the end, it all boils down to the point of customer experience. It is the customer experience that makes or mars not just the technology but the business itself.

We are living in an era of Customer Centricity-world, the pandemic has only heightened the need for improving customer experience. According to a research study, 59% of consumers say the experience plays a bigger role in impacting which brands they support

The key essentials for realizing customer experience importance in my view are – empathy, compassion towards customers’ business. Our customers are at the top of the mind in every decision we make. And that focal point of the decisions is always – Customer Satisfaction. Please feel free to write to me on anji.maram@criticalriver.com. I will be happy to respond to your queries.