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Leading Salesforce & AI Partner for Real-World Speed.

From fast wins to future-ready platforms, we blend strategy, AI, and expertise to drive results that stick.

Why Us

Why Salesforce with CriticalRiver?

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    4.98

    Customer satisfaction (CSAT) score

  • Salesforce-powered.png

    100+

    Salesforce-powered digital transformation engagements

  • Center-of-Excellence-CoE.png

    Dedicated Salesforce

    Center of Excellence (CoE)

  • Salesforce-Crest-Partner.png

    Salesforce Crest Partner

  • Certified-Salesforce-resources.png

    160+

    Certified Salesforce resources on board

Trusted by Clients

The brands you trust, trust us for results.

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customers-malwarebytes
customers-guidewire
customers-five9
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Flexjet
customers-aryaka
customer-los-angeles
customer-skydio
customers-linkedin
customers-sunmed
customers-liquidrobotics
customers-swift
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customer-skoll
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Studio Categories

A Platform that Works Hard and Thinks Faster

Your Salesforce ecosystem is powered by six core pillars: Data & AI, revenue lifecycle, marketing, integration, sales & service, and quality assurance. Smarter strategies. Stronger performance. Maximum impact.

  • Data & AI
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    Turn Salesforce data into a real advantage. With Agentforce AI and intelligent analytics, your teams can predict trends, personalize outreach, and make faster calls when it matters most.
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  • DevOps & Quality Assurance
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    Keep projects moving without sacrificing quality. Our DevOps and QA practices bring speed, structure, and reliability to every release-so you can build confidently and ship without surprises.
    Learn more
  • Integrations
    Integration.jpg
    Connect Salesforce to the tools your teams already use. With real-time syncs and clean data across systems, get better visibility, faster decisions, and fewer manual headaches.
    Learn more
  • Marketing
    Marketing.jpg
    Cut through the noise with campaigns that actually reach people. From email to social, we help you use Salesforce Marketing Cloud to speak to the right audience at the right time.
    Learn more
  • Sales & Service
    Sales-and-Service.jpg
    Help your teams close faster and support smarter. With Salesforce Sales and Service Cloud, you’ll simplify every step-from first touch to resolution-while giving customers the experience they expect.
    Learn more
  • Revenue Lifecycle
    Revenue-Lifecycle.jpg
    Make quoting, billing, and renewals easier for your teams-and your customers. We set up the systems that keep sales flowing and revenue clear, no matter how complex your model.
    Learn more
Data-AI.jpg
Turn Salesforce data into a real advantage. With Agentforce AI and intelligent analytics, your teams can predict trends, personalize outreach, and make faster calls when it matters most.
Learn more
DevOps-Quality-Assurance.jpg
Keep projects moving without sacrificing quality. Our DevOps and QA practices bring speed, structure, and reliability to every release-so you can build confidently and ship without surprises.
Learn more
Integration.jpg
Connect Salesforce to the tools your teams already use. With real-time syncs and clean data across systems, get better visibility, faster decisions, and fewer manual headaches.
Learn more
Marketing.jpg
Cut through the noise with campaigns that actually reach people. From email to social, we help you use Salesforce Marketing Cloud to speak to the right audience at the right time.
Learn more
Sales-and-Service.jpg
Help your teams close faster and support smarter. With Salesforce Sales and Service Cloud, you’ll simplify every step-from first touch to resolution-while giving customers the experience they expect.
Learn more
Revenue-Lifecycle.jpg
Make quoting, billing, and renewals easier for your teams-and your customers. We set up the systems that keep sales flowing and revenue clear, no matter how complex your model.
Learn more

Our Engagement Model

From strategy to evolution, seamless execution, every step of the way.

Featured Case Studies

Driving Your Success with Certainty

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Aryaka’s Journey to On‑Time Delivery and Scalable Growth through a Unified Salesforce Core

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  • 98% on-time delivery for projects achieved
  • 500+ BIS tickets resolved, ensuring system stability
  • 80+ agile sprints delivered: on time, every time, and counting
  • 50+ transformation projects completed and counting

Elevating Luxury‑Jet Engagement with Real‑Time, Brand‑Consistent Messaging

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  • 50% faster email preference management
  • 30% boost in customer engagement
  • 100% real-time Salesforce synchronization
  • 50% increased brand visibility

Unifying Sales, Service & Marketing to Streamline Smart‑Home Security Operations

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  • 70%improvement in data quality
  • 80%acceleration in sales growth
  • 70%increase in operational efficiency

CriticalRiver Unifies Sales & Marketing Data for Real‑Time Revenue Insights

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  • 99% data accuracy
  • 30% increased team collaboration
  • 20% boost in productivity
  • 15% higher ROI from marketing campaigns
Industries We Serve

Industry Expertise

Industry expertise that cuts through complexity, delivering clarity, strategy, and impact at every turn.

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Hi-Tech

Empowering innovation with scalable cloud, data, and automation solutions.

Manufacturing 

Optimizing production and supply chains with real-time visibility and automation.

Banking/Finance

Modernizing financial operations with secure, intelligent, and customer-centric systems.

Energy & Utilities

Driving sustainability and efficiency through smart digital transformation.

Healthcare

Enabling connected, compliant, and patient-focused digital ecosystems.

Non-Profit

Accelerating impact through data-driven engagement and transparent operations.

Client Testimonials

What Our Clients Say

Trusted by industry leaders to deliver results that matter.

We want to thank the CriticalRiver delivery team for the fantastic work they have been doing on all Salesforce projects at Five9. They have become an essential part of our delivery model. They have become an important part of Five9’s automation processes, especially for sales and billing teams. CriticalRiver has become an extension of our team and has been key to accelerating our delivery capabilities on critical projects efficiently.

TJ

Salesforce Dev Team Lead, Five9

CriticalRiver helped us migrate from desk.com to Salesforce Service Cloud. The customization enabled us to offer a personalized digital experience to our customers. Working with CriticalRiver, they respected my time and budget, and we had a great experience working with them. I recommend CriticalRiver, they treat you with respect and make sure the project is on track & within the budget. Great team to work with.

Rob Lee

Founder & CEO, Swift Passport & Visa Services

Rob-Lee

CriticalRiver implemented Pardot in 6 weeks, which usually takes months to complete. This demonstrates CriticalRiver’s commitment to customers. I definitely would recommend CriticalRiver to any company that’s implementing Marketing Cloud.

Ann Minooka

VP, GLOBAL MARKETING AND COMMUNICATIONS CYPRESS SEMICONDUCTORS CORPORATION

ΑΝΝ-ΜΙΝΟΟΚΑ

The CriticalRiver team has been great to work with on the delivery of CPQ Customizations and the Lightning Migration. It was a really refreshing relative to the experiences we had with other consulting firms in the past. Given the great work done so far, I think we are looking at a long-term relationship here!

Claus Roggensack

Director - Business Applications - Five9

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Insights

Our thinking on ideas, technology,
and trends that create impact

Reimagining CRM with AI-First Thinking: The Agentic Enterprise Advantage
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Empowering-Innovation-with-Salesforce-DevOps
Empowering Innovation with Salesforce DevOps
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Salesforce CRM—Driving Enhanced Healthcare Experience
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Tell Us How We Can Help You

Have questions or ready to start your digital transformation journey? Our experts are here to help you every step of the way. Get in touch with us today and let’s build the future together!

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