A globally respected authority in revenue lifecycle transformation, Muys brings over two decades of experience helping enterprises modernize how they sell, price, quote, and scale. He is the world’s only Salesforce CPQ Black Belt and previously served as Solution Architect Director at Salesforce, where he played a pivotal role in advancing the platform’s CPQ capabilities.

Muys is also the author of the best-selling Definitive Quote-To-Cash Guide and the founder of CPQ Mastery, a global platform dedicated to empowering professionals through community-driven learning and expert-led resources.

In his advisory role, Muys will support CriticalRiver’s Salesforce Studio by guiding solution strategy, advising delivery teams, and contributing to customer success initiatives. His appointment is intended to bolster the firm’s focus on AI-powered, outcome-driven Salesforce solutions at scale.

“Gilles is a pioneer in his field. His experience and insights will help us enhance how we deliver complex revenue programs and strengthen our Salesforce Studio’s global impact,” said Anji Maram, Founder and CEO of CriticalRiver Inc. “We’re proud to welcome him as a trusted advisor.”

“I’m excited to join a team that’s not just delivering solutions, but enabling business transformation at scale,” said Gilles Muys. “CriticalRiver’s vision for AI-driven consulting and value realization aligns perfectly with the next chapter in enterprise growth.”

Muys’ appointment underscores CriticalRiver’s ongoing investment in intelligent Salesforce delivery and its commitment to helping clients modernize revenue operations through data, automation, and applied AI.

About CriticalRiver Inc.

Company URL: https://www.criticalriver.com/