7 Reasons Why

7 Reasons Why

Dreamforce is a powerhouse of activity where all the Salesforce enthusiasts come together to make the world a better place in their own way. Each and every person has a reason of their own. We are simply sharing ours. #BeCreative Keynote, product keynote, industry...
Einstein Analytics

Einstein Analytics

Einstein Analytics at a glance is simply Artificial Intelligence (AI) powered Analytics ideally for CRM (considering Salesforce has developed this, they are obviously looking at CRM!). That’s at a glance. But it’s a bit of stretch calling it “simply...
In Focus: Lightning

In Focus: Lightning

We feel it in our bones that this is year of Lightning, not that last year was any worse for this game changer. But the fact remains that Salesforce has gone out of its way to make the functionality infinitely better-relentlessly. And it’s a whole new year. And...
Salesforce Tech Update

Salesforce Tech Update

While Salesforce Lightning is an entire component framework and platform for developing enterprise applications, most of the other component frameworks concern themselves mainly with the “view” portion of the application. Let’s see from a high level...
Advantage Einstein

Advantage Einstein

We cannot stress this fact enough, Data is the king now. Sure, customers are kings as well, but to give the customers a perfect experience, you need customer centric data. Recently, there was a viral “open letter” on Wall Street Journal, someone named Nick...
In Focus: Lightning

Lightning Challenges

This week we are going to cover, why it’s equally important to be careful with your move to Lightning and what are the various challenges to this process. We are all about transparency in our company, good or bad, we like to state the obvious so that it’s...