Revolutionizing the Pharmaceutical Industry with Salesforce Life Sciences Cloud

Currently, around 70% of pharmaceutical applications remain unintegrated, leading to siloed systems that cause inefficiencies, duplicate efforts, and hinder collaboration across the organization. This lack of integration significantly slows down the process of obtaining accurate business statistics, often leading to time-consuming and error-prone data analysis. Such fragmentation limits the ability of teams to work cohesively and make informed decisions based on comprehensive insights.

• Currently, there is no centralized platform to monitor activities, meeting updates (Minutes of Meeting), or the pipeline of ongoing discussions across different geographies and business units.
• Summarizing meeting minutes and identifying subsequent action items consumes a significant amount of time.
• Managers and leaders lack clear visibility into the actions and progress of Account Executives reporting to them.
• There is no efficient system to track quotations sent to customers. When employees leave the organization, historical account and quotation data often become inaccessible.

Compliance with global regulations such as GDPR, and HIPAA demands
rigorous data handling and audit trails. Compliance is challenging since data is scattered across disconnected systems, making it difficult to monitor data access and maintain proper audit trails.

• There is no automated approval process in place; teams rely on manual methods, such as scanning documents and sending them via email for approvals, which is ineffective and time consuming. This also induces loss of important information or inaccuracies.
• Approvers lack access to essential information, such as customer outstanding balances and past sales price data, during the approval process, leading to uninformed or inconsistent decisions.

• There is no effective system to monitor budget versus actual performance in real time across accounts, products, and regions. Collecting this data involves significant manual work and often lacks accuracy due to the absence of a centralized platform and appropriate tools.
• No transparency in product delivery plans scheduled over the next year, making it challenging to manage expectations and ensure timely fulfillment.
• Management lacks visibility in product white space, making it difficult to identify trends and pinpoint the areas that require focus.

Salesforce enables pharmaceutical sales and marketing teams to manage customers, contact and product data. It facilitates effective pipeline, activity and quotation management. AI and Einstein conversation insights help to summarize meetings and suggest next steps. By streamlining communication and collaboration, the cloud boosts engagement and ultimately drives improved sales outcomes.

The cloud makes it easier for teams, across Sales manufacturing, and commercials to work together by providing shared access to data and tools. Built-in analytics tools help uncover trends, predict outcomes, and support data-driven decisions, improving overall productivity and innovation.

Salesforce includes built-in automation tools that enable organizations to handle record approvals in a consistent and systematic manner.

Additionally, its AI and agentic capabilities help users access historical data, including pricing and past-due information.

Life Sciences Cloud platforms can integrate with other business systems such as ERP, CRM, and healthcare databases. This ensures seamless data flow across departments, reduces duplication of effort, and establishes a single source of truth for all operations.

Life Sciences Cloud meets regulatory and data security requirements by supporting key standards such as HIPAA and GDPR. It provides robust capabilities, including audit trails, electronic signature integrations, and system validation tools. Data security is maintained through encryption, role-based access controls, multi-factor authentication (MFA), and event monitoring. Salesforce Shield further enhances compliance with features like Field Audit Trail and Platform Encryption.

The Life Sciences Cloud’s sales agreements and advanced account forecasting capabilities enable businesses to track long-term customer commitments effectively. This is especially beneficial in manufacturing, where recurring orders and contracts are frequent. The advanced forecasting tools allow manufacturers to create projections based on various factors such as customer, region, and product, while also providing visibility into actual performance compared to budget.