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CriticalRiver Unveils CR AI(x): Intelligence That Thinks, Learns, and Acts

Pleasanton, CA, 14th November 2025 – CriticalRiver Inc., a pure-play Agentic Enterprise enabler, today announced the launch of CR AI(x), the next-generation AI innovation hub designed to engineer the Agentic Enterprise, where intelligence, technology, and human judgment converge to create measurable outcomes.

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CR AI(x) represents a major step forward in how enterprises build, deploy, and scale intelligent systems. The playground enables organizations to bring agentic solutions to life with intelligent systems that think, act, and accelerate what is possible for the enterprise.

“At CriticalRiver, we have always believed that the future belongs to enterprises that can think and act with intelligence,” said Anji Maram, CEO of CriticalRiver Inc. “With a strong legacy in enterprise technology, we are well-versed in the value chain where AI will create the most impact. CR AI(x) marks the next leap in that journey. It reflects our commitment to building systems that move beyond automation to deliver measurable business value.”

“We are seeing a clear shift in how enterprises want to operationalize AI, not as a proof of concept but as a competitive capability and culture,” said Tarun Srivastava, Global Head of Sales and Studios at CriticalRiver Inc. “CR AI(x) is designed for that shift. It helps leaders translate strategy into execution by defining metrics for success and creating intelligent agents that think across functions, not just within them.”

CR AI(x) is an innovation playground where enterprises explore the unknown, transforming hype into value, risk into return, and theory into practice. Designed for organizations ready to move beyond experimentation, it enables responsible AI adoption with measurable outcomes and human-centered design.

While most enterprises struggle not with AI models but with the ecosystem around them, including unclear metrics, fragmented ownership, and unprepared cultures, CR AI(x) bridges that gap. It brings together strategy, governance, and change readiness with the engineering rigor needed to operationalize AI.

CR AI(x) will enable customers to:

Reframe AI Strategy

Define measurable outcomes and link them directly to enterprise objectives.

Create and Customize Intelligent Agents

Use low-code design and pre-trained AI models to build custom agents aligned with domain needs, workflows, and KPIs. Extend existing agents with integrations and continuous learning loops that evolve with business goals.

Orchestrate Decisions Across the Enterprise

Activate context-aware agents directly within systems such as ERP, CRM, and data platforms. Coordinate actions across finance, sales, marketing, HR, and operations to achieve real-time, end-to-end intelligence.

Operate with Security and Governance

Ensure every agent acts within enterprise-grade guardrails. Role-based controls, audit trails, and human-in-the-loop validations maintain transparency, compliance, and trust at scale.

Organizations can configure and deploy ready-to-use, pre-trained agents that accelerate value through productivity gains, faster time to market, and economies of scale. Some of the notable agents incubated as part of CR AI(x) include the Enterprise Strategy Agent, AP/AR Agent, Reconciliation Agent, Data Analyst Agent, Enterprise Search Agent, AI SDR, AI Recruiter, AI Marketer, and IT Sec Control Agent.

“We are building a foundation where AI becomes a natural part of every enterprise workflow,” said Aditya Deshmukh, Data, AI & Cloud Studio Leader at CriticalRiver Inc. “CR AI(x) combines the science of data engineering with the art of applied intelligence. It allows enterprises to create agents that understand context, make informed decisions, and continuously learn from outcomes.”

Built on CriticalRiver’s deep expertise in cloud, data, and AI technologies, CR AI(x) integrates securely with existing enterprise systems. It supports modular deployment, allowing organizations to start small, scale rapidly, and measure ROI at every stage.

About CriticalRiver Inc.

Website: https://www.criticalriver.com

CriticalRiver Inc. is an AI-first technology services firm focused on accelerating business outcomes through speed, agility, and innovation. Our team of Investigators, Builders, and Imagineers delivers bite-size, outcome-based pathways to maximize returns on innovation investments.

We help enterprises get more from what they already run by optimizing existing systems for higher ROI, automating manual workflows, and deploying pre-built vertical solutions for faster value realization. We also design and build new platforms powered by Agentic AI to accelerate development and delivery cycles.

Founded in 2014 and headquartered in Pleasanton, California, CriticalRiver supports a global client base with deep expertise in machine learning, predictive analytics, and intelligent automation, enabling organizations to adopt emerging technologies while preserving long-term operational value.

Our commitment to people and performance is reflected in our seven-time Great Place to Work® certification and our recent achievement of CMMI Level 3 for Development and Services.

Corporate Headquarters: Pleasanton, California, United States

Global Presence: USA, Costa Rica, Brazil, India, Philippines, UAE, and Australia

For more information, please visit CriticalRiver.com or connect with us on LinkedIn.

Media Contact: contact@criticalriver.com