As Business Development Leader at CriticalRiver Inc., Jacqueline Craig spearheads a high performing team focused on strategic territory planning, innovative marketing, and opportunity creation. Her ability to build trust-based relationships with C-level executives has played a key role in securing long term partnerships and accelerating the company’s growth across target markets.

Jacqueline helps clients identify untapped opportunities and align with the right solutions and teams—ensuring long term success through meaningful collaboration and value driven engagement.

With over 20 years of experience, Jacqueline has consistently driven business success across roles in sales, strategy, and client engagement. Prior to joining CriticalRiver, she held leadership positions at Miracle Software Systems as Senior Business Development Executive, MuSigma as Chief of Staff, and PragmaEdge as Head of North America Sales.

A proud alumna of Northwestern University, Jacqueline is a passionate advocate for women in technology. She founded the Tri-Valley Women in Tech Circle and contributes actively to the Women in Leadership League at San Jose State University. Her commitment to inclusion and community extends to mentoring at the Therapeutic Riding Center and volunteering with the Tim Tebow Foundation’s Night to Shine initiative.

Jacqueline’s leadership is defined by integrity, purpose, and a deep belief in growth—both for the business and the people around her.