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CriticalRiver & Salesforce Present

WEBINAR

Salesforce and CriticalRiver presented world-renowned distribution and manufacturing industry expert Dr. Barry Lawrence for a FREE LIVE Webinar — an amazing success attended by a record number of participants.

June 15th, 2021
Webinar Event
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World-Class Speaker
Dr. Barry Lawrence — Texas A&M, Ph.D., Leonard Bruce Chair
Actionable Industry Insights
Real strategies for digital transformation in distribution & manufacturing
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    Dr. Barry Lawrence
    Featured Keynote Speaker
    Texas A&M University
    About the Speaker

    Meet Dr. Barry Lawrence

    Dr. Barry Lawrence holds a Ph.D. in Information and Operations Management from Texas A&M University and an M.B.A. from Texas State University. He is a faculty member of the Industrial Distribution Program at Texas A&M and Director of the Thomas and Joan Read Center for Distribution Research and Education and the Global Supply Chain Laboratory. He also holds the prestigious Leonard and Valerie Bruce Leadership Chair.

    Keynote Highlights
    1. 01How the information revolution of the 1990s, 2000s, and 2010s has led to a radical reworking of distributor and manufacturer channels.
    2. 02How channels have changed, what new challenges have emerged, and how distributors and manufacturers are addressing them.
    3. 03Even as technology enables channel partners, it continues to create disruptions that demand adaptive strategies.
    4. 04How distributors and manufacturers can leverage technology to build more robust, future-proof solutions.
    Business Value

    How This Will Empower Your Business

    Highlight

    Seamless Process Automation

    Improve operational efficiency and become future-ready through intelligent automation of key business processes.

    02

    Supply Chain Automation

    End-to-end automation making the supply chain digital, robust, and resilient.

    03

    Digital Collaboration

    Connect employees, suppliers, and customers in a single transparent source of truth.

    04

    AI-Powered BI

    Discover insights and predict outcomes to make informed, data-driven business decisions.

    05

    360° Stakeholder View

    Integrated real-time visibility across all stakeholders with a mobile-first experience.

    06

    Maximize Profitability

    Eliminate inefficiencies, minimize costs, and drive measurable profitability improvements.

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    Digital-First Industry
    Paradigm Shift Underway
    Industry Shift

    Distribution & Manufacturing
    Digitalization

    The industry is undergoing a paradigm shift with the adoption of digital-first transformation processes across every function.

    • Digital Transformation reshapes products, services, supply chain management, and inventory management at scale.
    • Cloud Transformation minimizes costs, risks, and complexities while improving operational efficiency.
    • Increased collaboration between employees and partners delivers superior customer service outcomes.
    • Better enterprise-wide data management via automation of B2B commerce, ERP, CRM, and warehousing.
    • AI-driven planning, scheduling, execution, and reporting with business intelligence for informed decisions.

    It’s Time to Make Your Enterprise Future-Ready

    Don’t let this insight pass you by. Request the full webinar recording and start your digital transformation journey today.

    Watch the Webinar

    About CriticalRiver

    CriticalRiver is a trusted technology consulting company with a demonstrated track record of successful technology implementations in areas such as Digital Transformation, Digital Experience Management, Digital Engagement, and Digital Engineering.

    About Salesforce

    The world’s #1 CRM platform, empowering companies of every size to connect with customers in a whole new way — powered by AI-first solutions that drive lasting business transformation.