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Automating Lead Nurture to Boost Engagement for a US Semiconductor Leader

Impact Delivered

  • 45% increase in re-engaging dormant leads through drip programs
  • 40% improvement in lead qualification quality
  • 45% increase in prospect engagement
  • 50% reduction in manual intervention in the lead nurture process
  • The Customer

    The Customer

    The semiconductor company designs, develops, manufactures, and markets a line of digital and mixed-signal integrated circuits. The Company’s circuits are used in the data communications, telecommunications, computers, and instrumentation systems markets. The products are marketed worldwide through a network of sales offices, distributors, and sales representative firm.

  • The Challenge

    The Challenge

    usbased-semiconductor-challenge-img.jpg

    To enhance its marketing outcomes and streamline operations, the customer was looking to migrate from their existing marketing automation platform, Oracle’s Eloqua, to Salesforce Pardot. The ask was to set up all their operations within Pardot. They were looking to consolidate their systems and increase their productivity.

    The customer wanted to ensure that their future CRM could seamlessly sync with marketing initiatives. It was also critical to utilize all Pardot features, which required them to be set up and integrated with the organization’s core marketing practices.

  • The Solution

    The Solution

    usbased-semiconductor-solution-img.jpg

    CriticalRiver’s experienced Pardot team collaborated with the client to migrate from Eloqua to Pardot by mapping all assets and importing or recreating them in Pardot. Our team set up Pardot from scratch and implemented Pardot-Salesforce sync and integration. The team also consolidated all marketing assets within Pardot and routed these assets to Pardot campaigns. The CriticalRiver team set up automation based on customer requirements eliminating the need for any manual intervention. The solution also included:

    • Customized Pardot-Salesforce sync based on client preference
    • Fresh Email Templates built to aid the client’s marketing practice
  • Solution Components

    Solution Components

    HTML, CSS, Pardot, Salesforce Sales Cloud

  • The Results

    The Results

    CriticalRiver’s initiative to ensure a smooth transition from Eloqua to Pardot enhanced the client’s position in the market by easing the data handling process and improve their marketing revenues. As the processes and data integration were automated, their planning, budgeting, and reporting increased significantly.

    • Better quality data acquisition
    • Rapid sales growth and improved client service
    • Achieving more customer engagement and lead generation through email and other campaigns
    • Doubled operational efficiency of the business
    • Complete visibility into business performance
  • In customer’s words

    In customer’s words

    “By leveraging Pardot, we are able to improve the effectiveness of our marketing campaigns and also track our success through measurable metrics such as percentage of sales funnels increase as a result of our marketing campaigns.” – Vice President, Global Marketing and Communications.

    “CriticalRiver is a technology partner that can deliver on its commitments. They have proved it by implementing the Pardot marketing automation platform in six weeks and brought value to our business. I would say this with our experience with CriticalRiver and this is why we very much like to work with them in the future.” – Chief Marketing Officer.

Impact Delivered

  • 45% increase in re-engaging dormant leads through drip programs
  • 40% improvement in lead qualification quality
  • 45% increase in prospect engagement
  • 50% reduction in manual intervention in the lead nurture process

The Customer

The semiconductor company designs, develops, manufactures, and markets a line of digital and mixed-signal integrated circuits. The Company’s circuits are used in the data communications, telecommunications, computers, and instrumentation systems markets. The products are marketed worldwide through a network of sales offices, distributors, and sales representative firm.

The Challenge

usbased-semiconductor-challenge-img.jpg

To enhance its marketing outcomes and streamline operations, the customer was looking to migrate from their existing marketing automation platform, Oracle’s Eloqua, to Salesforce Pardot. The ask was to set up all their operations within Pardot. They were looking to consolidate their systems and increase their productivity.

The customer wanted to ensure that their future CRM could seamlessly sync with marketing initiatives. It was also critical to utilize all Pardot features, which required them to be set up and integrated with the organization’s core marketing practices.

The Solution

usbased-semiconductor-solution-img.jpg

CriticalRiver’s experienced Pardot team collaborated with the client to migrate from Eloqua to Pardot by mapping all assets and importing or recreating them in Pardot. Our team set up Pardot from scratch and implemented Pardot-Salesforce sync and integration. The team also consolidated all marketing assets within Pardot and routed these assets to Pardot campaigns. The CriticalRiver team set up automation based on customer requirements eliminating the need for any manual intervention. The solution also included:

  • Customized Pardot-Salesforce sync based on client preference
  • Fresh Email Templates built to aid the client’s marketing practice

Solution Components

HTML, CSS, Pardot, Salesforce Sales Cloud

The Results

CriticalRiver’s initiative to ensure a smooth transition from Eloqua to Pardot enhanced the client’s position in the market by easing the data handling process and improve their marketing revenues. As the processes and data integration were automated, their planning, budgeting, and reporting increased significantly.

  • Better quality data acquisition
  • Rapid sales growth and improved client service
  • Achieving more customer engagement and lead generation through email and other campaigns
  • Doubled operational efficiency of the business
  • Complete visibility into business performance

In customer’s words

“By leveraging Pardot, we are able to improve the effectiveness of our marketing campaigns and also track our success through measurable metrics such as percentage of sales funnels increase as a result of our marketing campaigns.” – Vice President, Global Marketing and Communications.

“CriticalRiver is a technology partner that can deliver on its commitments. They have proved it by implementing the Pardot marketing automation platform in six weeks and brought value to our business. I would say this with our experience with CriticalRiver and this is why we very much like to work with them in the future.” – Chief Marketing Officer.

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