The organization is a top supplier of cloud contact solutions, facilitating billions of customer interactions annually and bringing the potential of cloud innovation to more than 2,000 customers globally. The technology connects the contact center to the business, helps increase agent and supervisor productivity, and ultimately delivers tangible business results including increased revenue and enhanced customer trust and loyalty.

Large high-tech firms rely significantly on data to keep their operations running efficiently in today’s fast-paced technological world. In this case, the company needed to streamline its inbound and outbound call tracking to retain important information in Salesforce. It was also facing a challenge in figuring out which call was tied to which customer, resulting in increased staff-hours, and decreased operational efficiency.

Salesforce Apex
CriticalRiver’s initiative to digitally transform operations with Salesforce enhanced the client’s position in the market by easing their data handling process and retaining important information. As the processes and data integration were automated, their planning, budgeting, and reporting increased significantly.
The organization is a top supplier of cloud contact solutions, facilitating billions of customer interactions annually and bringing the potential of cloud innovation to more than 2,000 customers globally. The technology connects the contact center to the business, helps increase agent and supervisor productivity, and ultimately delivers tangible business results including increased revenue and enhanced customer trust and loyalty.

Large high-tech firms rely significantly on data to keep their operations running efficiently in today’s fast-paced technological world. In this case, the company needed to streamline its inbound and outbound call tracking to retain important information in Salesforce. It was also facing a challenge in figuring out which call was tied to which customer, resulting in increased staff-hours, and decreased operational efficiency.

Salesforce Apex
CriticalRiver’s initiative to digitally transform operations with Salesforce enhanced the client’s position in the market by easing their data handling process and retaining important information. As the processes and data integration were automated, their planning, budgeting, and reporting increased significantly.
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