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Reinventing Lead‑to‑Lease Velocity for a Middle East Real Estate Leader

  • Overview

    Overview

    The customer is a real estate company in the Middle East specializing in providing land for commercial developments and accommodations for both residential and business purposes.

  • Challenges

    Challenges

    the-challenge-img.jpg

    The company was facing challenges in tracking the lead and opportunity life cycle, updating the existing lead and opportunity data. Furthermore, tracking call events of leasing users was also a concern. To improve efficiency, it is important to eliminate escalation of notifications during weekends.

  • The CriticalRiver Solution

    The CriticalRiver Solution

    CriticalRiver executed innovative solutions to overcome the challenges faced by the real-estate company. The solutions include:

    • Implemented Salesforce new features: Change Data Capture and Platform Events
    • Executed custom scripts for mass data update
    • Created dashboards for tracking call events with user-friendly navigation
    • Provided weekend exclusion solution for escalation notifications
    • Fixed bugs and reported on lead and opportunity management solution
    • Continuously enhanced lead and opportunity tracking solution through design and development
  • Solution Components

    Solution Components

    Salesforce Sales Cloud

  • Outcome

    Outcome

    CriticalRiver’s innovative approach delivered remarkable results for the customer, including:

    • 360-degree view of customers through new Salesforce feature implementation
    • Enhanced digital experience for customers by eliminating weekend notifications
    • Improved tracking and lead generation with 51% increase in efficiency
    • Faster time-to-market through timely bug fixing
    • Empowered employees to enhance customer experience.

Overview

The customer is a real estate company in the Middle East specializing in providing land for commercial developments and accommodations for both residential and business purposes.

Challenges

the-challenge-img.jpg

The company was facing challenges in tracking the lead and opportunity life cycle, updating the existing lead and opportunity data. Furthermore, tracking call events of leasing users was also a concern. To improve efficiency, it is important to eliminate escalation of notifications during weekends.

The CriticalRiver Solution

CriticalRiver executed innovative solutions to overcome the challenges faced by the real-estate company. The solutions include:

  • Implemented Salesforce new features: Change Data Capture and Platform Events
  • Executed custom scripts for mass data update
  • Created dashboards for tracking call events with user-friendly navigation
  • Provided weekend exclusion solution for escalation notifications
  • Fixed bugs and reported on lead and opportunity management solution
  • Continuously enhanced lead and opportunity tracking solution through design and development

Solution Components

Salesforce Sales Cloud

Outcome

CriticalRiver’s innovative approach delivered remarkable results for the customer, including:

  • 360-degree view of customers through new Salesforce feature implementation
  • Enhanced digital experience for customers by eliminating weekend notifications
  • Improved tracking and lead generation with 51% increase in efficiency
  • Faster time-to-market through timely bug fixing
  • Empowered employees to enhance customer experience.

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