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Maximizing Revenue & Competitiveness with Dynamic Pricing

Impact Delivered

  • Higher ASP
  • Better margins
  • 85% User adoption
  • 99.9% System uptime
  • The Challenge

    The Challenge

    Utilities-EWA-The-challenge.jpg

    Organizations looking to modernize pricing needed to shift from static, inconsistent approaches to a dynamic, data-driven model that aligns decisions with strategy, protects margins, and drives revenue growth. To achieve this, they had to:

    • Develop executive-aligned pricing models for consistent decision-making
    • Segment customers into cohorts for targeted strategies
    • Enable real-time deal comparisons to identify optimal price points
    • Standardize pricing procedures at scale
    • Improve accuracy to reduce leakage and maintain competitiveness
    • Deliver real-time insights to help frontline teams act quickly
  • The Solution

    The Solution

    A comprehensive dynamic pricing program that operationalized models, cohorts, tools, and governance:

    • Executive pricing models: Built to reflect strategic business objectives.
    • Pricing cohorts: Customer segmentation to enable granular, targeted pricing.
    • Deal comparison tool: Side-by-side evaluation to ensure competitive, profitable pricing.
    • Standardized procedures: Consistent, organization-wide pricing practices.
    • Real-time insights: Live data/analytics for agile pricing adjustments.
    • Team enablement: Structured training to drive adoption and effective use.
    • Delivered assets (from source): 12 pricing models; 8 cohorts; 15 deal-comparison features; 200 real-time pricing updates; 30 pricing analysis reports; 10 training sessions; 40 price adjustments; 70 support tickets resolved.
  • Solution Components

    Solution Components

    Deal comparison tool; CRM integration; Real-time pricing analytics

  • The Results

    The Results

    The implementation elevated pricing performance and operational discipline:

    • Higher ASP: Increased revenue per deal through better price setting.
    • Better margins: Improved profitability via accuracy and strategic adjustments.
    • Faster, informed decisions: Real-time insights for leadership and sales.
    • Competitive edge: Tailored pricing by market dynamics and customer segment.
    • Streamlined operations: Standardized processes and trained users improved efficiency.

Impact Delivered

  • Higher ASP
  • Better margins
  • 85% User adoption
  • 99.9% System uptime

The Challenge

Utilities-EWA-The-challenge.jpg

Organizations looking to modernize pricing needed to shift from static, inconsistent approaches to a dynamic, data-driven model that aligns decisions with strategy, protects margins, and drives revenue growth. To achieve this, they had to:

  • Develop executive-aligned pricing models for consistent decision-making
  • Segment customers into cohorts for targeted strategies
  • Enable real-time deal comparisons to identify optimal price points
  • Standardize pricing procedures at scale
  • Improve accuracy to reduce leakage and maintain competitiveness
  • Deliver real-time insights to help frontline teams act quickly

The Solution

A comprehensive dynamic pricing program that operationalized models, cohorts, tools, and governance:

  • Executive pricing models: Built to reflect strategic business objectives.
  • Pricing cohorts: Customer segmentation to enable granular, targeted pricing.
  • Deal comparison tool: Side-by-side evaluation to ensure competitive, profitable pricing.
  • Standardized procedures: Consistent, organization-wide pricing practices.
  • Real-time insights: Live data/analytics for agile pricing adjustments.
  • Team enablement: Structured training to drive adoption and effective use.
  • Delivered assets (from source): 12 pricing models; 8 cohorts; 15 deal-comparison features; 200 real-time pricing updates; 30 pricing analysis reports; 10 training sessions; 40 price adjustments; 70 support tickets resolved.

Solution Components

Deal comparison tool; CRM integration; Real-time pricing analytics

The Results

The implementation elevated pricing performance and operational discipline:

  • Higher ASP: Increased revenue per deal through better price setting.
  • Better margins: Improved profitability via accuracy and strategic adjustments.
  • Faster, informed decisions: Real-time insights for leadership and sales.
  • Competitive edge: Tailored pricing by market dynamics and customer segment.
  • Streamlined operations: Standardized processes and trained users improved efficiency.
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