Select Page

DIGITAL MOAT-Creating value at new frontiers.

CriticalRiver Newsletter Vol 3, September 2022

Digital Roots: Going Deep And Wide

CriticalRiver has enabled the digital transformation of customers at speed and scale. We have empowered global companies with the right digital tools and solutions to reinvent their core and ensure the impact across the breadth and depth of the enterprise.

Going Wide: CriticalRiver Launches New Offices In India

To serve customers better, we are expanding our innovation and technology centers in India, investing $25 million and hiring 10,000 people over the next five years.

Jaipur, India

The new center, which opened in June 2022, will help the company achieve its goals for growth in Salesforce services and digital technology practices, as well as meet the business needs of customers around the world.

Learn more

Hyderabad, India

The Center for Digital Innovation, which opened in July 2022, will be in charge of promoting the use of next-generation technologies and delivering digital transformation programs and AI-ML services across all industries.

Learn more

Our Success Stories

Top Australian Care Provider Drives DX by Bringing Disparate Services Under One Umbrella

Discover how CriticalRiver helped Australia’s leading elderly care provider reinvent the customer experience, win industry accolades, and ensure seamless, simplified processes to boost operational efficiency.

  • Single app for multiple services.
  • 2X increase in efficiency.
  • 50% increase in loyalty.
  • Best Smart Care Technology Award 2022 winner.

Leading US-Based High-Tech Company Advance their Test Automation

Explore how CriticalRiver worked with the customer to fully comprehend their challenges and offer solutions that best serve their business objectives.

  • Reduced manpower dependency by 50%
  • Increased operational efficiency by 51%
  • Provided a 360-degree view of Salesforce tasks

Thought Leadership

A Five-Pronged Approach to Digital Sales Transformation

True digital sales transformation invigorates existing and new growth strategies by going beyond essential yearly revisions in work zones, pay scale models, and technologies. It addresses five aspects of digital transformation. Read this article to find out what they are.

Learn more

Five Ways of Dealing with Change

Most digital transformation strategies tend to overlook the human factor and that people inherently resist change. Here are five ways to keep employees motivated through your digital transformation journey and mitigate the risks brought on by change fatigue.

Learn more

People Power Our Growth. And Here Are Stories That Inspire.

Veronica Aquino: Finding her Work-Life Balance

CriticalRiver values every employee and strives to foster a culture that is inclusive of people in different phases of their lives. Here’s the story of our colleague who leaned on her workplace family to overcome post-partum depression.

Learn more

Robert Fraizer: The Challenges of the Battlefield Stay

CriticalRiver is a team of people from diverse backgrounds with varied aspirations and experiences. The new perspectives each of us brings to work every day may make us who we are. Meet Robert, a USAF veteran who believes every day that he learns something new is a good day for him. This is his story.

Learn more

Let’s Start Something New

    You can also email us directly at